What is SEO ?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page) , and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

SEO stands for“search engine optimization". It is the process of getting traffic from the “free” “organic” “editorial” or “natural” search results on search engines.
  • Search engine optimisation is the art of getting a website to work better with search engines like Google (and Bing & Yahoo – but mainly Google), and to look for achievable, profitable, ranking opportunities through keyword research and other opportunites.

  • It is a quest for increased visibility in search engines via relevant copy, quality links, domain trust, social popularity and search engine connectivity. Today it’s about delivering on the user experience signals Google will reward.

  • Google themselves called themselves ‘kingmakers‘, and that’s no lie. Ranking high in Google is VERY VALUABLE – it’s effectively ‘free advertising’ on the best billboard in the world.

  • Traffic from Google natural listings is STILL the most valuable traffic to a website in the world, and it can make or break an online business.

  • As you can imagine, there’s a LOT of competition now for that free traffic – even from Google (!) – and that’s where search engine optimisation comes in.

Why can't the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

How Do Search Engines Determine Importance?

Currently, the major engines typically interpret importance as popularity – the more popular a site, page or document, the more valuable the information contained therein must be. This assumption has proven fairly successful in practice, as the engines have continued to increase users’ satisfaction by using metrics that interpret popularity.

Popularity and relevance aren’t determined manually. Instead, the engines craft careful, mathematical equations – algorithms – to sort the wheat from the chaff and to then rank the wheat in order of tastiness (or however it is that farmers determine wheat’s value).

Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.